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Product Update – July 2020

3 years ago
Internet Safety Month

We would like to share with you some of the improvements and upgrades we have implemented on WOT in the past month, as part of our efforts to make your online environment safer.

Machine Learning (ML) Algorithm: We continuously work on optimizing and improving this cutting-edge algorithm, which was implemented only a few months ago. With your help and vigilance, we have been able to calibrate, recalibrate and adjust the accuracy of our learning sets to improve the results we receive and deliver. 

This is an ongoing process and we have much faith in its benefits. We encourage all of you to continue evaluating, and reevaluating websites through WOT and reporting unusual and exceptional websites that need to be reviewed by the community.

In addition, we have added a section on each scorecard that will display the indication of our Machine Learning algorithm of each site. Under “About this site”, you will now be able to see how our ML rates each site, based on the various elements it takes into consideration.

Email and fraud detection: We have recently improved our email verification process to strengthen the credibility and reliability of both the reviews and the users of our platform.

We have already witnessed the positive effects on the authenticity and trustworthiness of each scorecard that this improvement has achieved.

Additionally, our algorithm now has a better sense of new and unique patterns of manipulation attempts.

New scorecard features: You can now indicate if you liked a review on a scorecard. If you found a review you believe accurately reflects the true nature of a website and/or if you found the review helpful, you can give it a thumbs-up and mark it as “Helpful”. Right next to the button you will see the total ‘thumbs-up’ each review received. 

On the other hand, if you encounter a review that you feel violates our community guidelines, you can “flag” it and pass it to our reviewers.  From now on, if a website has been put on a WOT-trusted blacklist, it will be displayed on the scorecard.

Our efforts to continuously grow and improve WOT, to make your online environment safe never stop, and we work every day to protect our community. We have many more new features and improvements coming up and we encourage all of you to rate and review websites through WOT, and to continue updating us on violations.

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