Privacy Policy

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Privacy policy

A privacy policy is a statement of how and why your company/ website collects Personally Identifiable Information (PII), what it does with it, what choices the consumer has about how it is used, whether the consumer can access the information, and what you do to assure that the information is secure.

Other privacy concerns that a privacy policy should address are the use of cookies and web bugs, if any.

For a more detailed explanation on what a privacy policy is and possible legalities requiring you to have a privacy policy on your website, please refer to this Wikipedia article. For help in creating your own privacy policy, the OECD information security and privacy website has good advice. There is also a WOT Privacy Policy how-to that offers help in creating your own privacy policy.

Free privacy policy generator

Generate Privacy Policy: "You may create professional privacy policies with our user friendly tools. Privacy policy agreements are tailored specifically for your website, your business and your requirements."

Cookie policy

A cookie policy is usually part of the privacy policy. It is addressed within its own section (normally a paragraph) which states what type of cookies are used: session or persistent.

Your site should offer as few cookies as possible, preferably none. More widgets, advertising, and other third-party intervention causes your site to drop more cookies on your visitor's computer. When you do use scripts, or browser bars, or social networking link "buttons", etc you should address this use in your cookie policy and offer explicit links to the other privacy policies available on these outside sources.

When using third-party advertising such as Google or DoubleClick, reference their usage and include the appropriate links. Google is just one example of many advertising sites.


A cookie policy should also mention whether the site uses any third-party trackers: Google Analytics and Quantserve are two popular ones. Tracking may also be done by using web beacons, e.g. web bug, tracking bug, tracking pixel, pixel tag, 1×1 gif, clear gif. This should be explicitly mentioned in your privacy policy if your site uses this technology.

Google Analytics Terms of Service, Section 7, Privacy:

You will not (and will not allow any third party to) use the Service to track, collect or upload any data that personally identifies an individual (such as a name, email address or billing information), or other data which can be reasonably linked to such information by Google. You will have and abide by an appropriate Privacy Policy and will comply with all applicable laws and regulations relating to the collection of information from Visitors. You must post a Privacy Policy and that Privacy Policy must provide notice of Your use of cookies that are used to collect traffic data, and You must not circumvent any privacy features (e.g., an opt-out) that are part of the Service.

Local shared object (LSO)

Local shared objects (LSO) are also referred to as "zombie" or "super" cookies. They are part of Adobe Flash. Quoting from Adobe:

Local shared objects, sometimes referred to as "Flash cookies," are data files that can be created on your computer by the sites you visit. Shared objects are most often used to enhance your web-browsing experience. A website can write a cookie on your computer, and the next time you visit it will load that cookie and its information in a way that provides a more customized experience. For example, you may have asked a site to remember your login name. That information is stored in the cookie and retrieved on your next visit so that the website displays your name in the login field on the site.

The interesting thing about LSO's are that when you delete your cookie cache, the LSO is able to rewrite the cookie. This causes the LSO to be used not only for tracking, but for spyware as well. The only time your site should use Adobe Flash LSO's are when you have created Flash files (.SWF / .FLV) to share with your visitors and these local stored objects should not be abused with the intent on spying upon your site visitors.

A little more information may be found on local shared object.

EU legislation on cookies

EUROPA websites must follow the Commission's guidelines on privacy and data protection and inform users that cookies are not being used to gather information unnecessarily.

The ePrivacy directive – more specifically Article 5(3) – requires prior informed consent for storage of or access to information stored on a user's terminal equipment. In other words, you must ask users if they agree to most cookies and similar technologies (e.g. web beacons, Flash cookies, etc.) before the site starts to use them.

For consent to be valid, it must be informed, specific, freely given and must constitute a real indication of the individual's wishes.


Children's Online Privacy Protection Act

Sites hosted within the USA, or on US servers (when whois registration is private) must adhere to COPPA. COPPA should also be referenced within your site's privacy policy. The FTC specifically says that websites that are collecting information from children under the age of thirteen are required to comply with Federal Trade Commission (FTC) Children's Online Privacy Protection Act (COPPA).

International scope

COPPA is United States law, however, the U.S. Federal Trade Commission has made it clear that the requirements of COPPA will apply to foreign-operated web sites (referred to as operators) if such sites "are directed to children in the U.S. or knowingly collect information from children in the U.S." per the FTC Privacy Initiatives. For additional information about COPPA, see the following references:

- revised July 2013
- modified December 2012


The Platform for Privacy Preferences (P3P) are standards developed by the World Wide Web Consortium (W3C).

WOT Forum

A few articles of interest:

  • Privacy Lawsuit Targets Net Giants Over ‘Zombie’ Cookies
  • Browser Fingerprints Threaten Privacy
  • A Primer on Information Theory and Privacy
  • Flash Cookies and Privacy

Other references

See also

Personally Identifiable Information (PII)