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What is an advertisement?

An advertisement is a form of communication to help sell or distribute a certain product for profit (to inform, to persuade and to remind).

Which are good and which are bad?

Text advertisements (usually seen on Google), and most image/video (banner) advertisements are mostly safe, however not entirely. Some of these include: unknown websites full of advertisement(s), pop-up/pop-under, and win a free product advertisement.

Are advertisements bad?

Advertisements have been used with different techniques that can seem potentially unwanted towards Internet users. Some techniques used are:

  • Banners
  • Promotions
  • False advertising
  • Drive-by-download
  • Propaganda
  • Redirections
  • Pop-ups
  • Pop-unders
  • Subliminal messages
  • Pre-installation
  • Optional Third-party inclusion in Installation
  • Nagware
  • Adware
  • Scareware
  • Mail and Spam

Some of these strategies can be seen as unwanted or malicious, such as Adware or Popups.

Some risks can lead to:

How can protect myself from these advertisements?

Enabling your pop-up blocker can block most of these pop-up advertisements, enabling Phishing protection can secure yourself from Fraud, downloading an ad-blocking program can get rid of these advertisements.

Pop-up blockers are found in all modern web browsers including Internet Explorer 7+, Firefox 2+, Chrome 2+, and others.

Not going to shady websites (those with a poor rating, poor surfing habits, etc).